Marketing Field Guide

Second edition · Mike Huber with Loren Ankarlo

Read it. Build it. Then let AI help.

Business Transformation Through AI-Powered Marketing is the field guide for small businesses and marketing teams. Fill in the forms, then use AI to turn your answers into a strategy, tactics and an action plan.

Second Edition

Business Transformation

Through AI-Powered Marketing

Mike Huber with Loren Ankarlo

You think. AI drafts. You decide.

Most marketing books tell you what to do. This one makes you do it. Every chapter ends with forms to fill in and AI prompts that turn your answers into real plans.

1

Read

Background, best practices and real examples, including a real business going through the same steps you are.

2

Build

Fill in the forms in the printed book or the interactive PDF. Your answers are the raw material for your plan.

3

Accelerate with AI

Ready-to-use prompts turn your answers into first drafts, analyses and action plans.

A real business, in real time

Follow along with Wild West Custom Pools.

A custom pool builder in the Austin area went through the book's steps with AI: competitor research, a new position in the market, a SWOT analysis, a new website and an ad plan. You'll see the work, and the decisions, in the book.

Photo: a Wild West Custom Pools build (pending approval)

Free with the book

Bought the printed book? The interactive PDF is yours too.

You also get the companion workbook, which does the math for every table, and a monthly AI tools update.

Transformation Field Notes

One short email a month.

What changed in AI and marketing, what it means for small teams, and the updated AI tools list. No hype. Unsubscribe anytime.

Want help putting the book to work with your team?

Mike and Loren run workshops built on the field guides, from a 2-hour session to three days.

Work with us on mikehuber.com →